Marketing & data

Decisions Backed by Social Data.

Posting every day, but no idea which content actually drove interest.

The problem

Posting every day, but no idea which content actually drove interest, saves and shares lived in a spreadsheet someone updated when they remembered.

What we built

We built a pipeline that pulls engagement signals from Instagram every night and surfaces the top-performing formats in one dashboard, with a WhatsApp alert when a post breaks out.

The Outcome

Three hours of weekly reporting became ten minutes of decisions. Spend moved to the formats that convert.

Outcome

3 hrs to 10 min

weekly reporting, spend moved to what converts

The shift

Now, ten minutes of decisions

Before, three hours of reporting

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